Privacy Policy

Introduction

This Privacy Policy covers IT City Digital Solutions ("we," "us," or "our") collection, use, and disclosure of personal information through the IT City website (itcity.ae) and in various services provided by IT City to its clients. This policy also describes your rights and choices with respect to your personal information.

If you have any questions about this Privacy Policy, please contact us at info@itcity.ae.

Information We Collect

Information you provide directly

• Contact details submitted through our contact form: name, phone number, and email address.
• Service enquiry details including the nature of your business and project requirements.
• Communications you send us via email, WhatsApp, or phone.

Information collected automatically

• IP address, browser type, operating system, and device information.
• Pages visited, time spent on pages, and referring URLs.
• Cookie and similar tracking technology data (see our Cookie Policy).

How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide the services you have requested.
• Send you relevant updates about your project or our services, where you have consented.
• Improve our website and service offerings based on usage patterns.
• Comply with applicable UAE laws and regulatory obligations.
• Protect the security and integrity of our systems and services.

Legal Basis for Processing

We process your personal data in accordance with the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and, where applicable, the DIFC Data Protection Law 2020. Our legal bases for processing include:

• Contractual necessity: Processing required to deliver services you have engaged us for.
• Legitimate interests: Improving our services, preventing fraud, and managing our business.
• Consent: Where you have explicitly consented to marketing communications.
• Legal obligation: Where required by applicable UAE law.

Data Sharing and Disclosure

We do not sell your personal data. We may share your information with:

• Service providers who assist in delivering our services (e.g., hosting, analytics, communication tools), bound by confidentiality obligations.
• Professional advisors such as lawyers and accountants, where necessary.
• Regulatory authorities or law enforcement where required by law.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law. Contact and project information is typically retained for a period of five (5) years from the date of last interaction, after which it is securely deleted or anonymised.

Your Rights

Subject to applicable UAE law, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data, subject to legal retention requirements.
• Withdraw consent for marketing communications at any time.
• Lodge a complaint with the relevant UAE data protection authority.

To exercise any of these rights, please contact us at info@itcity.ae.

Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include encrypted data transmission, access controls, and regular security reviews.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. We encourage you to review this policy periodically.